NASCAR driver Clint Bowyer discusses his roots around farmers

The DEKALB corn brand’s new campaign, called “Winning Has Roots,” is kicking off at the Michigan NASCAR double-header race Aug. 8 and 9. DEKALB’s sponsored NASCAR driver, Clint Bowyer, is helping to launch this campaign and will be driving a #WinningHasRoots DEKALB car design, featuring the well-known winged ear of corn, on the track.

Bowyer lives at the nexus of farming and racing, so he knows winning at either requires hard work, focus, innovation, teamwork, and devotion. The Kansas native talks about his agricultural roots in this video.