GMO Arctic Apples debuts first major video advertisement

The Ice Queen demands perfection for her party, and browned apples weren’t part of that plan. In comes Arctic’s non-browning GMO apples, and voila, party saved!

That’s the basic premise at least of the company’s first major video advertisement. And while we love Arctic’s products and their usual celebration of this biotech advancement, the commercial itself has gotten a bit of an icy reception on social media. Not bad, mind you, just a bit underwhelming, with some disappointment among farmers and science-minded folks that the technology seems to play second-fiddle to the aesthetics of the video. 

What are your thoughts on this?