The 2023 #HerestotheFarmer campaign is kicking off across social media as Luke Bryan gears up for the start of his annual Farm Tour concert series in September. Bayer is again the presenting sponsor of the tour and Kroger is partnering for the second year in a row.
Now through Nov. 30, 2023, Bryan, Bayer, and Kroger are encouraging fans to share the hashtag #HerestotheFarmer on their social media channels. In support, Bayer will help provide 1 million meals to people experiencing hunger through the Feeding America network of food banks. For its part, Kroger will help make access to Bayer’s health products more affordable for customers by offering shoppers in-store savings on Bayer products and host the second annual Farm Tour Sweepstakes.
The entire campaign is intended to celebrate America’s farmers for helping provide people in the U.S. and around the world access to critical health and nutrition.
“Farmers play such an important role in making sure we all are healthy and fed, and it’s not easy work,” Bryan said. “Growing up on a farm, I saw first-hand just how much dedication, effort and care they put into every single day. It’s why I’m honored to again join my friends at Bayer, give back and celebrate our farmers for everything they do to help people feel well and keep our communities strong.”
Bryan, the son of a peanut farmer and farmer himself, launched the Farm Tour in 2009. The tour rotates around some of America’s most important agricultural areas. Bryan, a Georgia native and the son of a farmer, will set up stages across local farm fields in five states throughout the month of September.
- Sept. 14, Shelbyville, Kentucky: Mulberry Orchard
- Sept. 15, Millersport, Ohio: Miller Family Farm
- Sept. 21, Colfax, Iowa: Schnell Family Farms
- Sept. 22, Brooklyn, Wisconsin: Klondike Farms
- Sept. 23, Eyota, Minnesota: Gar-Lin Dairy LLC
The sweepstakes backed by Kroger gives fans the chance to win one Grand Prize Luke Bryan VIP experience that includes two VIP tickets to a select Luke Bryan 2024 Farm Tour concert, a three-day/two-night hotel stay, round-trip flights, and more. In addition, 100 lucky secondary prize winners will receive Luke Bryan Farm Tour items that may include branded t-shirt, hat, koozies or cups.
Fans can enter for a chance to win from Aug. 1, 2023 through Sept. 30, 2023 online at www.herestothefarmersweepstakes.com by completing the online entry form. Once registered, they will automatically receive one entry in the sweepstakes. The grand prize winner and secondary prize winners will be selected on or about Oct. 2, 2023.
Since the partnership’s inception, 6 million meals have been donated and more than $180,000 has supported Feeding America partner food banks and local farmers at each of the tour cities.
“Nearly one in 10 people are impacted by hunger, and record levels of inflation have made it even more challenging for people to make ends meet,” said Lauren Biedron, Senior Vice President of Corporate Partnerships at Feeding America. “We appreciate dedicated partners like Bayer and Kroger, who are committed to supporting people across the country who are working hard to provide for themselves and their families.”
