Longer days and sunshine signal more time for baseball and softball, which also means the kickoff to summer grilling season. In a home run partnership, beef and baseball have joined forces as the Beef. It’s What’s for Dinner brand partners with the Little League World Series.
“This partnership provides a unique opportunity to reach a younger audience and their families with facts about beef and recipes they will love,” said Dan Gattis, federation division chair at the National Cattlmen’s Beef Association.
As the official sponsor of the Perfect Home Plate with Little League, the Beef. It’s What’s For Dinner brand said it aims to make mealtime easier with balanced recipe inspiration, perfect for the busy sports family navigating a hectic schedule.
Nutrition is key to supporting growth and development, and the checkoff highlights what it calls beef’s unmatched nutrition package — covering all bases with high-quality protein and 10 essential nutrients.
“With approximately 2 million players annually, Little League teams account for 70 percent of youth baseball in the U.S. and makes them an ideal partner for the beef checkoff,” Gattis said.
Along with the partnership, a digital video series hopes to inspire consumers to choose beef, culminating with a beef dinner the night before the opening game of the Little League World Series’ 11 days of competition.
