TikTok, the popular social media platform known for its short-form videos, is not just a hub for entertainment; it has become a significant driver of economic growth, particularly for small- and mid-sized businesses in the agriculture industry.
According to a recent Economic Impact Report conducted by Oxford Economics in collaboration with TikTok, the platform contributed a staggering $24.2 billion to the U.S. gross domestic product in 2023. The study surveyed 1,050 SMBs and 7,500 TikTok users from all 50 U.S. states and Washington D.C.
Researchers say they were able to measure the economic value of the TikTok platform to local communities and businesses across the United States.
By the Numbers: Agriculture industry on TikTok
The #agriculture hashtag on TikTok boasts over 2 million published videos, which have attracted more than 23 billion views and 2.6 billion minutes of watch time in just one year.
The Impact of TikTok on SMBs in the agriculture industry
marketing and branding insights:
- 46% of SMBs believe TikTok is essential for staying competitive and should continue to be utilized and improved.
- 41% attribute a significant portion of their business’s success or growth directly to their TikTok marketing endeavors.
- 48% consider TikTok a crucial tool for reaching potential customers and expanding their business.
- 33% view TikTok as indispensable to the survival of their business.
Audience reach and engagement
- 90% of SMBs state that TikTok has enhanced their ability to reach new audiences outside of their local community or state.
- 87% report an improved ability to expand their business’s reach within areas where they are already active.
- 57% highlight TikTok’s capability to connect them with diverse communities that would otherwise be inaccessible.
Business outcomes through TikTok
- 35% have successfully hired an employee through TikTok.
- 67% have attracted new investors.
- 70% have experienced product sell-outs.
- 82% report an uptick in sales following TikTok promotions.
#Farmtok, #FFA, and #Agriculture
In addition to providing marketing resources, TikTok undoubtedly provides an avenue for farmers, ranchers, and FFA members to share information and humorous circumstances, advocate for agriculture, and inform the public.
Family Farm is a TikTok account centered around an 8,500-acre farm in Texas. The account has over 5.9 million likes on its videos so far and 183,100 followers.
@family_farm_life This kind fo stuff happens all the time on the farm…. #farming #farm #farmtok #farmlife #farmers #countrylife #farmgirl #farmboy #agriculture #country #countryboy #familyfarm #familyfarmlife ♬ original sound – Family Farm Life
Just a quick look at videos under #FFA shows you how FFA members and advisors such as Emma Lehmann, an ag teacher in Kansas use the platform.
@emmalehmannaged It’s FFA week folks! #ffa #agteacher #ffaadvisor #agriculture #ffaweek ♬ original sound – Joe D
Then, of course, there’s the #FarmTok tag that plenty of farmers use to bring attention to various ag-related topics.
@theshilohfarm Did you know these 5 facts about your food? 🍓🥛🍊 #1 Cows need to eat over 1500 pounds of strawberries to produce strawberry milk 🐄🍓 #2 Shaking your chicken once daily will result in pre-scrambled eggs 🍳 #3 Due to the small size of their teats, an experienced farmer can only produce 1 teaspoon of almond milk per hour 🥛 #4 All goats are born with four horns, but it affects the quality and flavor of goat cheese. So most farmers cut 2 horns off 🐐 #5 It’s a common misconception cuties are baby oranges. That’s a myth. Cuties are actually fully grown oranges from baby orange trees 🍊 #food #fact #facts #dairy #milk #goat #orange #fruit #foodie #foodblogger #funfacts #didyouknow #education #science #animals #chickens #egg #recipe #tip #farm #agriculture #aprilfools #farmer #comedy #shilohfarm ♬ Classical Music – Classical Music
»Related: 5 TikTok influencers in agriculture to follow right now
