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Pluto TV’s Super Bowl spot: Pitting the tubers vs. the tube

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The ad starts with the words “This is Pluto TV Country,” and for the full minute-long run time, it ended up being one of the best and funniest commercials from the 2024 Super Bowl. Titled Couch Potato Farms, the ad was even picked by The Washington Post for Best Parody among those that aired Sunday evening.

The streaming television service provided a funny take on what it’s like to raise “couch potatoes” — with all of the stereotypical trappings of farm life mixed in. As Super Bowl LVIII didn’t really deliver on the kind of agricultural-centric advertising we’ve seen in the past, we have to settle for what Pluto TV dished out.

So, just for context, we wanted to offer a closer look at the not-so-age-old debate of farming couch potatoes versus actual potato farming

Here’s what we’ve gathered based on the Pluto TV analysis:

  1. Harvesting technique:

    Farming couch potatoes: Requires expert channel surfing skills to ensure maximum couch potato yield. Remote control precision is paramount. The only thing getting dirty is the screen … and snacking fingers.

    Actual potato farming: Involves actual dirt, sweat, and sometimes tears. No remote control is required, but a strong back and plenty of patience are a must. Oh, and let’s not forget about those early mornings and late nights in the fields.

  2. Nutritional value:

    Farming couch potatoes: These spuds may be high in processed sugars, saturated fats, and plot twists. They may lead to couch-induced comas and existential crises. But the streaming from Pluto TV is free.

    Actual potato farming: Provides a healthy dose of vitamins, minerals, and dietary fiber. Perfect for a balanced diet and hearty meals. Plus, you get the satisfaction of knowing you’re growing something real.

  3. Environmental impact:

    Farming couch potatoes: Minimal carbon footprint, but significant wear and tear on the couch cushions. Risk of remote control deforestation in extreme cases.

    Actual potato farming: Can be eco-friendly with sustainable practices like crop rotation and organic farming. 

  4. Economic Returns:

    Farming couch potatoes: Limited financial gains unless you’re a professional binge-watcher or influencer. Plus, the average cost of a 30-second commercial spot during the Super Bowl is reportedly $7 million. 

    Actual potato farming: Potential for profitable returns, especially with large-scale operations or specialty potato varieties. Market demand fluctuates, but there’s always a need for good-quality spuds.

In conclusion, while farming couch potatoes may offer instant gratification and entertainment, actual potato farming wins regarding nutrition, sustainability, community, and economic viability.

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