Durango Boots is awarding a $30,000 scholarship to a female undergraduate student in pursuit of a Western industry degree. The scholarship is in celebration of the brand’s National Day of the Cowgirl, which Durango launched in 2022 to celebrate and recognize the spirit of the American cowgirl.
Candidates can apply for the scholarship here, with the application submitted by Dec. 31, 2023.
Starting with the 2024-25 academic year, the winner will receive money over the course of her remaining undergraduate college career, up to $30,000. The chosen candidate will be announced in 2024.
The chosen winner will be passionate in pursuing a a career within the western, agriculture, farm and ranch, equine, or Western sports industries. Durango is partnering with the Dude Ranch Foundation to award the scholarship.
“Through farming and ranching, arts and culture or equine sports, the spirit of a cowgirl shines through women from diverse
backgrounds who share a passion for the western way of life,” said Erin DeLong, marketing manager for Durango.
“This scholarship is a way for Durango to give back to hard-working women who want to have an impact on the western
industry through their education and career.”
The National Day of the Cowgirl observance was officially secured by Durango Boots through the National Day Archives on September 15, 2022. Durango is celebrating this observance through a large giveaway in partnership with numerous Western brands during the month of September. Additionally, Durango will share social content driving awareness of and celebrating the cowgirl spirit and offer interactive content.
