Agriculture is a constantly evolving industry. With agritourism increasing in popularity, is there any idea that is too crazy? Not that we have seen. When the Idaho Potato Commission announced they were going to retire the current Big Idaho Potato Truck, Kristie Wolfe had the “spudtacular” idea to turn the potato into a small rental home. Available at the end of May, you can rent the tiny potato home for $200 per night on Airbnb.
Before becoming an Airbnb, the 28 feet long, 12 feet wide, 11.5 feet tall, 6 ton potato traveled across the country. The Idaho Potato Commission used the potato as an educational tool to promote the potato’s nutritional profile and to generate impressions for their brand. The potato was retired after plans for a lighter, fiberglass potato were put into place. Some of the accomplishments of the potato for 2018 include:
- Traveled 40,000+ miles
- Participated in 68 scheduled events
- Donated $12,000 to 21 charities across the country through its “A Big Helping” program
- Was invited to appear at American Idol’s Semi-Finals in Coeur D’Alene, ID
- Generated more than 300 million media impressions
When in Rome, right? Or maybe we should say when in Idaho. Carb lovers should act fast if they want to stay in the potato. Saturdays in June are almost booked up on Airbnb – that is one hot potato!
