Farmers and ranchers love when they are acknowledged by major companies. One way that Anheuser-Busch is once again trying to recognize farmers is through its limited-edition Busch Light Corn Cans. They are back and hitting shelves across the nation.
For each case of Corn Cans sold through June 2024, Busch Light will donate $0.10 up to $200,000 to Farm Rescue, a nonprofit dedicated to providing critical material aid to family farms and ranches throughout the Midwest. That’s down from $0.25 per case that the brand donated last year.
Since assisting its very first farm family in 2006, Farm Rescue has helped 1,000 families stricken by unexpected crises. Since 2019, Busch Light has helped raise $1.2 million for the organization.
The entire campaign from parent company Anheuser-Busch is part of a long attempt to turn around the company’s image with farmers. Back in 2019, the company launched a much-derided campaign during the Super Bowl attacking corn syrup as an ingredient, sparking outrage from farmers and putting A-B on the losing end of a lawsuit from competitor MillerCoors. Following that came heavy media marketing that tried to reinforce A-B’s commitment to U.S. growers — through that first big “pro corn” campaign within Busch Light and, more recently, the U.S. Farmed certification, the company attempted to regain more ground.
In 2020, the release of Busch Light Corn Cans directly helped fund Farm Rescue’s expansion into Kansas, and to this day, Busch Light continues to raise funds for Farm Rescue through its Corn Cans and tailored campaigns to support the farming and ranching communities that are near and dear to the brand’s heart.
Through its work to spread awareness about Farm Rescue, Busch Light encourages any farm or ranch family that has experienced a major illness, injury, or natural disaster to apply for assistance at FarmRescue.org.
