The National Chicken Council (NCC) has gotten down to brass tacks when it comes to consumer assurances. The United States’ oldest and largest national association representing the U.S. broiler chicken industry has rolled out a set of industry-wide standards for broiler chicken welfare – the “Chicken Guarantees.” The standards are launched as part of NCC’s […]

Popular chicken chain KFC has created an escape room-style game about making fried chicken. This is it — in all of its weird glory.

No one really knows why the chicken crossed the road, but at least these birds can so safely. This Scotland bed and breakfast wanted to make sure their hens could safely cross the road so their birds now darn these cute little reflective vests.

In Nuevo, California, Chris Nichols of Chino Valley Ranchers spoke about shouldering heavy financial losses last year as egg production rebounded just a few years after the wave of avian flu hit the industry. But Nichols is unique: His chickens are cage-free, which makes it even more difficult to compete against the prices that conventional […]

Have you ever thought about what happens between when a hen eats at the feeder and when she lays an egg 24 to 26 hours later? To help answer how chickens lay eggs and how feed impacts that process, Patrick Biggs, Ph.D., flock nutritionist with Purina Animal Nutrition, recently discussed bird anatomy with two backyard […]

This is the worst fear for many farmers — that their livelihood and the animals that they’ve cared for are lost to tragedy. More than 100,000 chickens died in a fire at Hillandale Farms in Pennsylvania, a commercial egg operation. Though the blaze that destroyed the 600-foot barn is believed to be accidental, the cause is still […]

Burger King and Popeyes are now adding their names to the growing list of companies and fast food chains pledging to discontinue the use of antibiotics in their chicken supply. Restaurant Brands International, Inc., which also owns Tim Horton’s, said the new policy would apply to all of the company’s brands by the end of […]