The Super Bowl is king of commercial time, and in the past few years, farming and ranching have had their place in that primetime slot.

Having leaders who not only understand what it means to be a diverse member of the community but who also bring a passion for helping others excel is a great asset to the future success of agriculture education.

Ranch Raised Kids is a project dedicated to informing people “who are not from ’round here” about how cattle are raised and who does that work today.

Two women leaders at agtech company AgBiome show that unlocking sustainable solutions and improving yields will require increasingly diverse skills.

Levi and Danny Leonard-Gorsuch operate B Bar L Hereford Cattle in rural Nebraska, where the couple have built success in their business and community.

Growing food hasn’t been J’Quincy Jones Sr.’s only mission. Sweet Jones Farms is building community well-being through agricultural experiences and education.

Head, heart, hands, and health are the words that thousands of 4-H members live by. Matias Habib certainly didn’t join 4-H to become a leader in sustainable agriculture – the then 10-year-old’s mom just wanted him to have a sense of community, a place to belong. But, for the now 17-year-old high school student, 4-H has become so much more than that – and earlier this month, it landed him the 2023 4-H Youth in Action Award for agriculture sponsored by Bayer. 

African farmer John Manirakiza of Florencia Farm serves the mid-Atlantic community by growing plants native to Africa.

Diagnosed with breast cancer in her 30s, Brooke Taylor created the Rural Gone Urban Foundation to leave a legacy of help and caring for others.

Nearing the end of a long work week in January, Dewey Coffey of Casey County, Kentucky, became trapped in his farm’s grain bin. Rescuers came to his aid.